Our positioning
BASF is the world’s leading chemical company. We offer intelligent solutions with innovative products and tailor-made services. We create opportunities for success through reliable partnerships based on trust.
Regional strategies
AsiaMore on the Asia Pacific Strategy
We aim to remain the world’s leading chemical company in the future. In order to grow profitably in the long term, we are committed to operational excellence, innovation and investment in growth markets. Our actions are guided by sustainability. Our guidelines and principles summarize how we intend to achieve corporate goals and to establish and implement our values within the company.
Our business focuses on the global challenges of the future. With this in mind, we concentrate our research and commercial focus on innovative business areas and invest in growth markets at an early stage. Strategic partnerships with important cooperation partners help us to tap into these areas and markets. We benefit from our broad portfolio, operational excellence and solid financing. One of our greatest strengths is the motivation and expertise of our global team. Our human resources policy therefore focuses on BASF’s long-term competitiveness, and is complemented by programs to address demographic change and our attractiveness as an employer as well as increased emphasis on internationality and diversity.
For more on strategic partnerships, see Agricultural Solutions, Oil & Gas and outlook and opportunities
More on our human resources policy
