With sustainability, we want to set ourselves apart from our competitors. We bring our expertise into customer relationships through the initiative “Success – Added Value through Sustainability.” Here, our business units investigate how they can broaden and strengthen relationships to customers and suppliers with sustainability. One example is our S.E.T. (Sustainability, Eco-efficiency, Traceability) initiative, which helps food and feed producers to develop sustainable products.
BASF developed the Eco-Efficiency Analysis as a strategic tool for the evaluation of products and processes. It compares the economic benefits of a product to its impact on the environment throughout its entire life cycle - from raw materials extraction, to its use, and finally, to its recycling or disposal. The categories examined include resource and energy consumption as well as emissions. Since 1996, the Eco-Efficiency Analysis has been helping us and our customers to identify areas of potential economic or environmental improvement for products and processes. We performed the 450th Eco-Efficiency Analysis in 2010. In the Socio-Eco-Efficiency Analysis SEEBALANCE®, we expanded the Eco-Efficiency Analysis to include social impacts. It incorporates additional social criteria such as the number of jobs and spending on research and development. In 2010, we started a new project that includes elements that will be particularly important for agriculture in the future, for example, biodiversity and soil protection issues such as erosion prevention; a special focus can also be on emerging markets. In order to develop a comprehensive assessment of the key criteria for sustainable agriculture, we are in dialogue around the world with various stakeholders such as environmental organizations and farmers’ representatives.
Together with the GTZ (German governmental agency for international cooperation) and local partners, BASF has been sharing its sustainability expertise through the Espaço ECO foundation in Brazil for the past five years. Espaço ECO promotes sustainable development by transferring knowledge and technology, with a focus on Eco-Efficiency Analysis, environmental education and reforestation projects. The foundation helps organizations in South America use sustainability to be globally competitive. The initiative has reached over 94,000 people since 2005.