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Chemical technician Christian Lauer carrying out a routine inspection of the citral plant at the Ludwigshafen site. (photo)

BASF Report 2010

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Marketing and customer relations

Innovative, high-value products and services as well as strong local expertise are key to making our collaboration with customers successful. We see major growth potential in Asia, particularly in China and India. We also want to support farmers in these countries with our wide-ranging expertise in agronomic practices and technological solutions.

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