General
Information
Last Update:
March 1, 2012
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Competition for talent

BASF faces competition worldwide for the best qualified employees and managers. The use of social media is one way we are intensifying our recruitment activities. Our new global employer branding motifs illustrate the wide variety of careers available within BASF.

We have improved our programs for career beginners in all regions: In Italy and Spain, we started a program for newcomers to the company and in Germany, we combined the existing trainee programs. In South America, BASF started an initiative in 2011 to support young engineers. BASF has been certified as one of “China’s Top Employers® 2011” by the Corporate Research Foundation (CRF) Institute in recognition of our accomplishments in human resources, leadership and strategy. The consulting firm Hay Group included BASF in its top 20 “Best Companies for Leadership” for the first time.

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New hires 2011

 

 

Total

Thereof
women %

Europe

4,612

33.7

North America

1,456

26.4

Asia Pacific

2,615

32.9

South America, Africa, Middle East

846

34.6

 

9,529

32.4

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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