General
Information
Last Update:
March 1, 2012
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Marketing and customer relations

Innovative, high-value products and services as well as strong local expertise are key to making our collaboration with customers successful.

We see major growth potential in Asia, particularly in China and India. We want to strengthen our support for farmers in these countries with our wide-ranging expertise in agronomic practices and technological solutions.

Acting responsibly is an integral part of BASF’s business philosophy. We have invested in the development of a new method to implement sustainable solutions and agricultural practices with our customers. AgBalance® is a way of measuring sustainability in agriculture that reveals where there is room for improvement.

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