General
Information
Last Update:
March 1, 2012
Seitenende

Segment profile

Innovative, fast-growing and cyclically resilient

The Performance Products segment consists of the Dispersions & Pigments, Care Chemicals, Nutrition & Health, Paper Chemicals and Performance Chemicals divisions. Our customers use our products and services to make their production processes more efficient as well as to give their products an improved application profile and special characteristics to design, protect and maintain surfaces. We also offer high-performance products for detergents and cleaners, for cosmetics and for better nutrition.

Segment strategy

  • Specialties: innovation, close relationships with leading customer companies, expertise in applications and development
  • Standard products: efficient production structures in the Verbund, technology and cost leadership
  • Significantly strengthened market position with Cognis acquisition; now also market leader in personal care ingredients

Specialties make up a major part of our product range. Key success factors are innovations, close relationships with leading companies in our customer industries as well as special expertise in applications and development. Our products create additional value for our customers, which allows them to set themselves apart from their competitors. We develop new solutions together with our customers and strive for long-term partnerships which create profitable growth opportunities for both sides.

We have a different business model for standard products, such as vitamins or dispersions for paper coatings. Here, efficient production structures within the BASF Verbund and capacity management as well as technology and cost leadership are crucial. We support our customers by being a reliable supplier with lean processes, consistent product quality and a good price/ performance ratio.

A central element of our value-adding strategy is the active management of our business and product portfolio. We expand the share of innovative, cyclically resilient and fast-growing businesses through acquisitions and divestitures. We completed the structural integration of Ciba in April 2010. By the end of 2012, synergies from the combined businesses will rise to more than €450 million annually. With the acquisition of Cognis on December 9, 2010, we have further strengthened the Performance Products segment and added products to the portfolio that are based on renewable raw materials. This deal has significantly improved our position in some markets, particularly for personal care ingredients. We are now the market leader in this business.

In the Performance Products segment, we aim for longterm profitable growth. While we are actively expanding some business activities, in other areas we are focusing on restructuring and repositioning. To this end, we are defining and implementing new strategies and appropriate business models.

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Capital expenditures

 

 

Location

Project

Additional annual capacity through expansion (metric tons)

Total annual capacity (metric tons)

Startup

Antwerp, Belgium

Expansion: superabsorbents

25,000

n/a

2012

Bahrain

Construction: plastic additives

 

16,000

2012

Camaçari, Brazil

Construction: superabsorbents

 

60,000

2014

Durban, South Africa

Construction: dispersions

n/a

n/a

2012

Freeport, Texas

Expansion: superabsorbents

35,000

n/a

2011

Huizhou, China

Construction: dispersions (XSB and acrylate)

 

100,000

2012

Ludwigshafen, Germany

Expansion: methane sulfonic acid

20,000

30,000

2012

 

Construction: L-menthol

n/a

n/a

2012

Nanjing, China

Construction: cationic polyacrylamides

 

20,000

2012

 

Construction: quaternized cationic monomers (DMA3/DMA3Q)

 

40,000

2012

 

Construction: polyisobutene

 

50,000

2011

 

Construction: nonionic surfactants

 

60,000

2011

 

Construction: superabsorbents

 

60,000

2014

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