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Last Update:
March 1, 2012
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Strategy and values

Updated strategy

  • Our “We create chemistry” strategy builds on our success in recent years and defines ambitious goals for the future
  • Innovations based on chemistry will play a key role in three areas in particular: resources, environment and climate; food and nutrition; and quality of life

BASF aims to strengthen its position as the world’s leading chemical company. We describe how we intend to achieve this in our “We create chemistry” strategy, which we presented in November 2011. This strategy builds on our success in recent years and defines ambitious goals for the future.

In 2050, around nine billion people will live on this planet. On the one hand, this population growth is associated with enormous global challenges, but we also see many opportunities, especially for the chemical industry. We expect the chemical industry to grow particularly strongly in the emerging economies, and that these markets will account for around 60% of global chemical production by 2020. Innovations based on chemistry will play a key role in three areas in particular:

  • Resources, environment and climate
  • Food and nutrition
  • Quality of life

BASF’s products and solutions will contribute to conserving resources, ensuring healthy food and nutrition, and improving quality of life. Sustainability and innovation will be significant driving forces.

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