Management’s Report

The BASF Group

We are the world’s leading chemical company – The Chemical Company. In the BASF Group, around 112,000 employees work on contributing to the success of our customers in nearly all sectors and almost every country in the world.

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Our Strategy

With the “We create chemistry” strategy, BASF has set itself ambitious goals in order to strengthen its position as the world’s leading chemical company. We want to contribute to a sustainable future, and have embedded this into our corporate purpose: “We create chemistry for a sustainable future.”

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Sustainability

Sustainability is firmly embedded into our strategy and organization. Sustainability management supports our strategic principle “We drive sustainable solutions” and follows our corporate purpose – “We create chemistry for a sustainable future.”

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Innovation

Innovations based on effective and efficient research and development are an important growth engine for BASF. Our employees work in interdisciplinary teams on innovative processes and products for a sustainable future. This is how we ensure our long-term business success with chemistry-based solutions for almost all sectors of industry.

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Investments and Acquisitions

In addition to innovations, investments and acquisitions will make a decisive contribution toward achieving our ambitious growth goals. We are intensifying our capital expenditures in emerging markets. This organic growth is complemented by targeted acquisitions.

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Business Models and Customer Relations

BASF’s customer portfolio ranges from major global customers and medium-sized regional businesses to local workshops. We align our business models and sales channels with the respective customer groups and market segments.

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Working at BASF

Our employees are fundamental to achieving the goals of our “We create chemistry” strategy. We want to attract talented people, retain them in the company, and support them in their development.

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Social Commitment

We take on social responsibility: We are involved in diverse projects worldwide, especially in the communities in which our sites are located.

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The Business Year at BASF

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Segments

BASF’s five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas

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Regional Results

The regional results describe the development in the four regions Europe, North America, Asia Pacific and South America, Africa, Middle East.

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Responsibility Along the Value Chain

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Forecast

The forecast covers the topics opportunities and risks report, economic environment in 2014 as well as Group outlook.

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