Goals

In 2011, we set ourselves sales and earnings goals for 2015 and 2020 as part of the “We create chemistry” strategy. We will not reach our medium-term financial goals for 2015, primarily because gross domestic product and industrial and chemical production grew at a considerably lower average rate from 2010 to 2015 than our strategy had anticipated (former expectations in parentheses)1:

  • Growth of gross domestic product: 2.6% (3.4%)
  • Growth in industrial production: 3.3% (4.5%)
  • Growth in chemical production: 4.0% (4.9%)

This weaker economic development is largely due to sluggish momentum in the emerging markets and the lack of recovery in the European economy.

Furthermore, pressure increased on margins for some basic products as well as in sections of the Performance Products segment.

1 Weighting by country changed as a result of updating the baseline year; the figures have been adjusted accordingly.

Growth and profitability

Growth and profitability

 

 

Annual goals

2015 Goals

2020 Goals

Status at year-end 2014

1

In October 2014, we published an EBITDA estimate of €10 to €12 billion for 2015.

Sales

 

 

approximately €80 billion

approximately €110 billion

€74.3 billion

Premium on cost of capital

 

At least €2.0 billion on average each year

 

 

€1.4 billion

EBITDA

 

 

approximately €14 billion1

approximately €22 billion

€11.0 billion

Earnings per share

 

 

around €7.50

 

€5.61

EBITDA in billion €

Employees

Employees

 

 

Long-term goals

Status at year-end 2014

More on

Proportion of international senior executives

 

Increase in proportion of non-German senior executives (baseline 2003: 30%)

34.3%

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Senior executives with international experience

 

Proportion of senior executives with international experience over 80%

83.0%

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Women in leadership positions

 

Increase in the proportion of female leaders worldwide

19.1%

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Employee development

 

Establishment of systematic, global employee development as shared responsibility of employees and leaders based on relevant processes and tools

Project introduced for around 45,000 employees worldwide

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Senior executives with international experience

83.0%

Safety, security and health

Safety, security and health

 

 

2020 Goals

Status at year-end 2014

More on

Transport

 

 

 

 

Transportation accidents per 10,000 shipments (baseline 2003)

 

−70%

−64.3%

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Production

 

 

 

 

Lost-time injuries per million working hours (baseline 2002)

 

−80%

−54.5%

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Health Performance Index (annual goal)

 

>0.9

0.91

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Products

 

 

 

 

Risk assessment of products sold by BASF worldwide in quantities of more than one metric ton per year

 

>99%

61.4%

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Transportation accidents per 10,000 shipments

–64.3%

Environment

Environment

 

 

2020 Goals

Status at year-end 2014

More on

1

In 2013, we achieved our goal to stop the flaring of associated gas released during Wintershall’s production of crude oil. In 2014, we already nearly reached our 2020 goal of reducing greenhouse gas emissions in the natural gas transportation business by 10% per transported amount and distance compared with 2010. These two goals will no longer be pursued in the future. For further information, see Energy and climate protection.

2

Excluding oil and gas production

Energy and climate protection1

 

 

 

 

Improvement of energy efficiency in production processes2 (baseline 2002)

 

+35%

+19.0%

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Greenhouse gas emissions per metric ton of sales product2 (baseline 2002)

 

−40%

−33.9%

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Water

 

 

 

 

Emission of organic substances to water2 (baseline 2002)

 

−80%

−79.5%

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Emission of nitrogen to water2 (baseline 2002)

 

−80%

−85.4%

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Emission of heavy metals to water2 (baseline 2002)

 

−60%

−64.8%

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Withdrawal of drinking water for production2 (baseline 2010)

 

−50%

−26.3%

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Introduction of sustainable water management at production sites in water stress areas2 (baseline 2010)

 

100%

29.7%

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Air

 

 

 

 

Emission of air pollutants2 (baseline 2002)

 

−70%

−63.2%

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Improvement of energy efficiency in production processes

Introduction of sustainable water management at production sites in water stress areas

Emission of air pollutants

+19.0%

29.7%

–63.2%

Improvement of energy efficiency in production processes

+19.0%

Introduction of sustainable water management at production sites in water stress areas

29.7%

Emission of air pollutants

–63.2%