Last Update: 03/11/2010
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Part of the audited Consolidated Financial Statements and Management´s Analysis

Marketing and customer relations

  • Broad customer portfolio: Large and medium-sized global and regional customers from almost all areas of the consumer and capital goods industries
  • In addition to innovative products, applications services are often part of the solution package
  • Specialized distribution partners to serve smaller customers as well as for certain products and applications

Our customer portfolio is made up of large and medium-sized enterprises, global and regional customers in almost all areas of the consumer and capital goods industries. We offer direct and individual service – with many customers, we have had business collaborations and partnerships for many years. In addition to innovative products, we often offer application services as well. We follow a value-based pricing strategy that is oriented on the overall added benefit that customers gain from our solutions.

We work with specialized distributors for the servicing of smaller customers and for certain products and applications. We also supply internal customers, for example BASF’s Coatings and Construction Chemicals divisions, which receive important raw materials from the divisions in the Performance Products segment.

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