General
Information
Last Update:
Mar. 10, 2011
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Part of the audited Consolidated Financial Statements and Management´s Analysis

Marketing and customer relations

Our customer portfolio ranges from major customers to medium-sized regional businesses to small local businesses, such as car repair shops. Our business models and sales channels are aligned with the needs of the specific customer groups and market segments. We offer our major customers individual service, custom-tailored research and development activities and technical services. Regional development laboratories allow us to quickly adapt our products to local needs.

Our close cooperation with our customers is demonstrated by the construction of the new Gotthard Base Tunnel through the Swiss Alps: As a partner for construction chemicals solutions, BASF’s contribution to the construction of the world’s longest railway tunnel includes concrete admixtures, fire protection mortar and on-site technical support.

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