General
Information
Last Update:
Mar. 10, 2011
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Part of the audited Consolidated Financial Statements and Management´s Analysis

Our four strategic guidelines

Our four strategic guidelines form the basis of our activities:

  • We earn a premium on our cost of capital
  • We help our customers to be more successful
  • We form the best team in industry
  • We ensure sustainable development

We earn a premium on our cost of capital

The prerequisite for long-term success is earning a premium on our cost of capital. Earnings before interest and taxes (EBIT) after cost of capital is our key performance and management indicator.
For more on the implementation of this guideline, see Value-based management

We help our customers to be more successful

We want to recognize what our customers will need tomorrow. As a reliable partner, we work with customers to develop solutions that will meet their individual needs and strengthen their competitiveness. To do this, we operate where our customers are – in all the world’s important markets.
For more on the implementation of this guideline, see
Sustainability management
Chemicals
Performance Products

We form the best team in industry

We want to recruit, support and retain the best employees. That is why we invest in our employees’ development and help them balance work and family life. With our Diversity + Inclusion initiative, we promote teams that create value with their different backgrounds and experiences.
For more on the implementation of this guideline, see Employees

We ensure sustainable development

For us, sustainable development means combining economic success with environmental and social responsibility. We have anchored sustainability in our corporate strategy and organization: With sustainable products and services, we create competitive advantages for both BASF and our customers.
For more on the implementation of this guideline, see Sustainability management

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