Our four strategic guidelines form the basis of our activities:
- We earn a premium on our cost of capital
- We help our customers to be more successful
- We form the best team in industry
- We ensure sustainable development
We earn a premium on our cost of capital
We help our customers to be more successful
We want to recognize what our customers will need tomorrow. As a reliable partner, we work with customers to develop solutions that will meet their individual needs and strengthen their competitiveness. To do this, we operate where our customers are – in all the world’s important markets.
For more on the implementation of this guideline, see
We form the best team in industry
We want to recruit, support and retain the best employees. That is why we invest in our employees’ development and help them balance work and family life. With our Diversity + Inclusion initiative, we promote teams that create value with their different backgrounds and experiences.
We ensure sustainable development
For us, sustainable development means combining economic success with environmental and social responsibility. We have anchored sustainability in our corporate strategy and organization: With sustainable products and services, we create competitive advantages for both BASF and our customers.