Last Update:
March 1, 2012

Marketing and customer relations

Our customer portfolio includes everything from major customers to medium-sized regional businesses, to small local businesses and body shops. Our business models and sales channels are aligned with the needs of the specific customer groups and market segments. We provide our major customers with individual service, offering customized research and development and technical services. Regional development laboratories allow us to quickly adapt our products to local needs.

Good cooperation and the regular exchange of ideas and experience have, for example, resulted in Daimler becoming the first customer to use our new, innovative iGloss® clearcoat in serial production. This finish is characterized by especially high scratch resistance, ensuring that cars look like new for longer.

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