Last Update:
March 1, 2012

Purpose, strategic principles and values

Our purpose

We create chemistry for a sustainable future

We combine economic success, social responsibility and environmental protection. Through science and innovation, we enable our customers in almost all industries to meet the current and future needs of society.

Sustainability is becoming increasingly important as a key factor for growth and value creation. Customers want sustainable products and system solutions, and the company’s employees expect BASF to integrate sustainability firmly into its day-to-day activities. That is why we will integrate sustainability much more closely into our business.

Our position as the leading chemical company opens up unique opportunities for us to contribute to a sustainable future. We act in accordance with four strategic principles.

Our strategic principles

We add value as one company (icon)

We add value as one company

We innovate to make our customers more successful (icon)

We innovate to make our customers more successful

We drive sustainable solutions (icon)

We drive sustainable solutions

We form the best team (icon)

We form the best team

We add value as one company.

Our Verbund system is unique in the industry. We plan to strengthen this sophisticated and profitable system even further. It extends from the Production Verbund and Technology Verbund to the Know-How Verbund, and provides access to all relevant customer industries worldwide. In this way, we combine our strengths and add value as one company.

We innovate to make our customers more successful.

We want to focus our business even more strongly on our customers’ needs and contribute to their success with innovative and sustainable solutions. In doing so, the focus of innovation is shifting from individual chemicals to customized products, functionalized materials and system solutions. Through close partnerships with customers and research institutes, we link expertise in chemistry, biology, physics, materials sciences and engineering to create new solutions.

We drive sustainable solutions.

In the future, sustainability will increasingly become a starting point for new business opportunities. We therefore value sustainability and innovation as important drivers for profitable growth.

We form the best team.

Committed and qualified employees around the world are the key to making our contribution to a sustainable future. That is why we will continue to pursue our goal of building the best team. We offer excellent working conditions and an open leadership culture that fosters mutual trust and respect and encourages high motivation.

Our values

In developing the “We create chemistry” strategy, we have also defined our values more precisely. These were discussed beforehand in workshops around the world with employees from different functions and levels within the organization. It is important that each and every member of the BASF team understands our corporate values and acts accordingly. This is because our values are an integral part of bringing our purpose as a company to life: “We create chemistry for a sustainable future.” They guide how we interact with society, with our partners and with each other.


In order to find innovative and sustainable solutions, we have the courage to pursue bold ideas. We bring together our know-how in many different fields and build partnerships to develop creative, value-adding solutions. We also constantly work to improve our products, services and solutions.


We value diversity – in people, opinions and experience. That is why we foster dialog based on honesty, respect and mutual trust. We continually explore our talents and capabilities.


We act responsibly as an integral part of society, strictly adhering to our compliance standards. And we never compromise on safety.


We all contribute to BASF’s success, as individuals and as a team. BASF turns market needs into customer solutions. We succeed in this because we take ownership and embrace accountability for our work.

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