Last Update:
March 1, 2012

Business opportunities with sustainability

Our innovative strength and expertise support our customers in developing sustainable products and processes. We measure their satisfaction with our Non Conformance Management system, which centrally records any difficulties customers experience with processes or products. This analysis allows us to learn from mistakes, decrease costs and continually improve our performance.

Our business units investigate how they can support customers and suppliers in terms of sustainability. For example, in our S.E.T. (Sustainability, Eco-efficiency, Traceability) initiative, we help food and feed producers to improve the sustainability of their products and processes along the value-adding chain. In 2011, we supported our customers in optimizing the compound feed for farmed salmon. We also help our customers in emerging markets to reduce their greenhouse gas emissions in accordance with the U.N.’s Clean Development Mechanism projects. For this, we offer catalysts that decompose nitrous oxide as well as advice on project implementation.

Since 1996, we have used our Eco-Efficiency Analysis to identify critical parameters for improving the environmental and economic aspects of products and processes – from raw material extraction to disposal. We are also contributing our expertise to the drafting of the international norm ISO 14045, which outlines systems for eco-efficiency analysis. In addition, we use our Socio-Eco-Efficiency Analysis, SEEBALANCE®, to consider social impacts. We used the experience gained from these activities to develop AgBalance®. AgBalance makes it possible to measure and analyze the sustainability of agricultural production along the entire value-adding chain. BASF worked closely with stakeholders in the farming sector, such as interest groups and non-government organizations, in the development of AgBalance.

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