Management’s Analysis

The BASF Group

We are the world’s leading chemical company – The Chemical Company. Around 113,000 employees work in the BASF Group toward contributing to the success of our customers from nearly all sectors and almost every country in the world.

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Our Strategy

With the “We create chemistry” strategy, BASF has set itself ambitious goals in order to strengthen its position as the world’s leading chemical company.

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Sustainability

Sustainability is firmly embedded in our strategy and organization. Sustainability management supports our strategic principle “We drive sustainable solutions,” helping us to put our company’s purpose – “We create chemistry for a sustainable future” – into practice.

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Innovation

Effective and efficient research and development are the foundations for innovations for a sustainable future. Our employees work in interdisciplinary teams to find solutions for almost all industry sectors.

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Investments and Acquisitions

In addition to innovations, investments and acquisitions will make a decisive contribution toward achieving our ambitious growth goals. We plan to intensify our capital expenditures in emerging markets. This organic growth will be complemented by targeted acquisitions.

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Customer Relations

BASF’s customer portfolio ranges from major global customers and medium-sized regional businesses to local workshops.

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Employees and Social Commitment

Our employees are fundamental to achieving the goals of our “We create chemistry” strategy. We want to attract the right people and support them in their development within our company. To do so, we cultivate a working environment that inspires and connects people. It is founded on inclusive leadership based on mutual trust, respect and dedication to top performance.

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The Business Year at BASF

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Segments

Profiles and business reviews of BASF’s six segments: Chemicals, Plastics, Performance Products, Functional Solutions, Agricultural Solutions and Oil & Gas

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Regional Results

The regional results describe the development in the four regions Europe, North America, Asia Pacific and South America, Africa, Middle East as well as in Emerging markets.

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Responsibility Along the Value Chain

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Forecast

The forecast covers the topics opportunities and risks report, economic environment in 2013 as well as Group outlook.

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