Innovations for a sustainable future
- In 2020, we aim to generate €30 billion of our sales and €7 billion of our EBITDA through innovative products from the previous ten years
- Processes, structures and project portfolio aligned even more closely with the market than before
- By 2020, half of our research and development activities are to be conducted outside of Europe
We need innovations in chemistry to fulfill the needs of the growing world population on a long-term basis. The development of innovative solutions and products is, therefore, of vital significance for BASF’s success. In 2020, we aim to generate around €30 billion of our sales and €7 billion of our EBITDA with the help of innovative products that will have been on the market for less than 10 years.
This means effective and efficient research is becoming increasingly important. In 2012, we oriented our processes, structures and project portfolio toward the future and aligned them even more closely with the market than before. We defined technology and growth fields in which we can make a decisive contribution to innovative and sustainable solutions for global challenges. We are continuing to expand our research and development activities in Asia as well as in North and South America in order to participate in regional innovation processes and gain access to local talent. By 2020, we aim to conduct half of our research and development activities outside of Europe.