✓ audited

Innovation

  • €430 million in research and development expenditures in 2012 (9% of sales)
  • Crop protection pipeline with peak sales potential of €1,700 million
  • Successful market launch of fungicide Xemium® into core markets in Europe and North America
  • BASF Plant Science: growing trials of DroughtGardTM Hybrids, a drought-tolerant corn variety, successful

AgCelence®

Umbrella brand for our products in the crop health market segment

Value for BASF

More than

 

20%

Average annual growth in sales volumes

from 2008 to 2012

Value for our customers

Up to

10%

Increase in yield

according to crop type

Value for BASF

Under the AgCelence® umbrella brand, we offer products for the health of crops which range from seed treatment to foliar applications. Between 2008 and 2012, we increased our sales with AgCelence® products by more than 20% each year on average.


Value for our customers

With the help of AgCelence®, plants are more resistant to stress factors such as heat or drought and grow better. Farmers benefit from higher and more secure yields: Depending on the type of crop, yield increases of up to 10% can be attained with AgCelence®.

We are constantly investing in our development pipeline and working on new active ingredients, improved formulations and innovative system solutions. In 2012, we spent €430 million on research and development in the Crop Protection division, representing around 9% of sales for the segment.

We have continually increased the value of our crop protection pipeline in recent years. We were able to identify additional potential in 2012, as well. For products launched between 2010 and 2020, we now foresee a peak sales potential of €1,700 million. This represents an increase of €500 million compared with the value calculated one year ago, largely because the peak sales potential for the fungicide Xemium® doubled to more than €400 million. We successfully launched Xemium® into our core markets in Europe and North America. The acquisition of Becker Underwood likewise increased the value of our development pipeline. In addition, we are working on two herbicide tolerance projects.

We nearly achieved the previously-reported total peak sales potential of €1,600 million for market launches which took place between 2002 and 2009. These successfully established products will no longer be reported as a pipeline value in the future; however, we expect continuing strong sales growth for them, as well.

BASF Plant Science: We work together with a number of biotechnology companies, research institutes and universities worldwide. Together with Monsanto, we develop higher-yielding, more stress-tolerant corn (maize), soybean, canola (oil-seed rape), wheat and cotton plants. The world’s first genetically engineered drought-tolerant corn was approved for cultivation in the United States at the end of 2011 and will be marketed starting 2013 under the brand name DroughtGardTM Hybrids. Selected farmers successfully tested the drought-tolerant corn in growing trials in 2012, a year marked by drought in the United States’ corn belt. The data collected from these trials will serve as the basis for the commercial marketing of the product.

In view of the lack of acceptance of plant biotechnology in large parts of Europe, we moved the BASF Plant Science headquarters from Germany to the United States in 2012. Projects aimed exclusively at the European market were therefore discontinued.