Integrating sustainability into core processes
In order to even better tap into business opportunities in accordance with our strategic principle “We drive sustainable solutions,” we ensure that sustainability is embedded into the development and implementation of our business units’ strategies and research projects. Our tools for this include our internationally recognized instruments for sustainability evaluation. Furthermore, we have integrated sustainability criteria into our auditing processes for investment decisions.
We offer our customers products and solutions that contribute to sustainable development. For example, BASF’s Elastoflex® E-systems support lightweight vehicle design, helping to reduce energy consumption in the automotive industry. We are continuously developing our tools for comprehensive sustainability evaluation. With our Eco-Efficiency Analysis, we have been identifying critical parameters for improving the ecological and economical balance of our products and processes along the entire value chain since 1996. In addition, we use our Socio-Eco-Efficiency Analysis, SEEBALANCE®, to consider social aspects. The AgBalance® method, developed by BASF in 2011, analyzes and evaluates sustainability specifically in agricultural production. In 2012, for example, we helped farmers in North and South America to improve the sustainability of their corn (maize), cotton, soybean and sugarcane cultivation.
Our business units support our customers and suppliers in terms of sustainability. In 2012, we offered consultation to a total of 14 customers in the nutrition and feed industry in Europe, North and South America and Asia with SET (Sustainability, Ecoefficiency, Traceability), our BASF initiative for applied sustainability. SET applies sustainability analyses and strategies to concrete consumer products and makes sustainability in products measurable. This approach helps our customers stand out from the competition with products that make a greater contribution to sustainable development. For example, with our customer Westfleisch, we analyzed the carbon footprints of veal and beef products in 2012 and helped improve sustainability along the entire value chain.
In order to minimize risks, we set ourselves globally uniform environmental, safety, security, health protection, product stewardship and compliance standards as well as labor and social standards. We conduct internal audits on process and occupational safety as well as environmental and health protection. We review labor and social standards based on a three-part monitoring system. Ecological and social criteria are also relevant for us in the selection of our suppliers.