Innovations in the segments – examples

Goals for sales and EBITDA with innovations (billion €)
Goals for sales and EBITDA with innovations (bar chart)Enlarge image

1 Pertains to innovations then on the market for less than ten years
2 Pertains to innovations then on the market for less than five years

Expenditure on research and development by segment
Expenditure on research and development by segment (pie chart)Enlarge image

Innovations are an important success factor for BASF’s long-term growth. In developing new products, we look at the needs of our customers as well as at market trends, and take advantage of the opportunities arising from value chains in the BASF Verbund. We want to become even more competitive through innovative production methods. We never stop improving our existing products, applications and processes. We view sustainability as an opportunity, since we use chemistry to create value for customers and society.

In 2015, we aim to achieve sales of around €10 billion and an EBITDA of around €2.5 billion with new and improved products or applications that will have been on the market for less than five years. In 2020, we aim to increase our sales to around €30 billion and EBITDA to around €7 billion with innovations that will have been on the market for no longer than 10 years.