Markets and sites

BASF sites
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Asia Pacific

Sales (location of customer):
€12,450 million


Sales (location of customer):
€41,221 million

North America

Sales (location of customer):
€14,272 miliion

South America, Africa, Middle East

Sales (location of customer):
€6,030 miliion
  • BASF with companies in more than eighty countries
  • Six Verbund sites and 376 other production sites worldwide; around 112,000 employees
  • Largest BASF Verbund site located in Ludwigshafen, where Verbund concept was created

BASF has companies in more than eighty countries and supplies products to a large number of business partners in nearly every part of the world. In 2013, we achieved 56% of our sales with customers in Europe, of which 35 percentage points were in the Oil & Gas segment. North America accounted for 19% of sales; Asia Pacific, 17%; and 8% of sales were generated in South America, Africa, Middle East.

We operate six Verbund sites as well as 376 additional production sites worldwide. Our Verbund site in Ludwigshafen is the largest integrated chemical complex in the world. This was where the Verbund concept was developed and continuously optimized before it was applied to other sites around the world.


  • Intelligent plant networking in the Production Verbund
  • Efficient use of resources results translates into low emissions and logistics costs
  • Technology and Know-how Verbund

The Verbund system is one of BASF’s great strengths. Here, we add value as one company by using our resources efficiently. The Production Verbund, for example, intelligently links production units and energy demand so that heat released by production processes can be used as energy in other plants. Furthermore, by-products of one plant can serve as feedstock elsewhere. In this system, chemical processes run with lower energy use and higher product yield. This not only saves us raw materials and energy, it also minimizes emissions, lowers logistics costs and makes use of synergies.

Another important part of the Verbund concept is the Technology and Know-How Verbund. Expert knowledge is pooled in our central research areas. Information relevant to the principles of the Global Compact

Competitive environment

BASF occupies one of the top three market positions in around 75% of the business areas in which it is active. Our most important competitors include Akzo Nobel, Bayer, Clariant, Dow Chemical, DuPont, Evonik, Lanxess, Reliance, Sabic, Sinopec, Solvay and many hundreds of local and regional competitors. We expect competitors from emerging markets to become increasingly significant in the years ahead.