Competition for talent
- New career website
- Expansion of recruiting and training measures in Asia Pacific
In the worldwide competition for the best employees and leaders, we want to recruit qualiﬁed talent in order to achieve our ambitious growth targets. To even further enhance BASF’s status as an attractive employer, we specified the values that we as an employer want to stand for: Connecting, Engaging, Learning and Caring. At the end of 2014, we redesigned our career website and tailored it to the needs of our target groups. This involved, for example, improved worldwide job search functions as well as interactive elements like live chats, where applicants can connect with BASF employees for insight into our working environment.
We also want to strengthen our employees’ identification with the company. In North America, for example, we started the Recognizing You program in 2014, which spotlights exceptional employee performance and activities.
One of our recruiting focus areas is in the Asia Pacific region. We scout out researchers from around the world to meet the increasing staff requirements for our Innovation Campus Asia Pacific research site in Shanghai, China. Furthermore, we are establishing the Roots – Laboratory training program in China. This one-year dual program with both theoretical and practical elements prepares employees for work at an Innovation Campus laboratory.
For its activities in helping graduates and entry-level employees get started on their careers, BASF was once again selected by engineering students as one of the 50 most attractive employers in the world in a 2014 study conducted by Universum. Furthermore, BASF Corporation in the United States received the Talent Board’s Candidate Experience Award for the second time in a row for our excellent performance in the management of external candidates.
Worldwide, the percentage of employees who left the company voluntarily during their ﬁrst three years of employment was 1.3% on average. This turnover rate was 0.5% in Europe, 1.8% in North America, 3.9% in Asia Pacific and 1.4% in South America, Africa, Middle East.