Insights 2019

Our strategy

Our targets

We have set ourselves ambitious targets along the entire value chain. In this way, we want to steer our business into a sustainable future.

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Our strategic action areas

Schwepunkte (graphic) Read more

Our organization in numbers




sites in more than 90 countries


employees worldwide



We create chemistry for a sustainable future

This is how we implement our strategy

Focus topic 1

Customer Orientation

We aim to be the leading company in the chemical industry for our customers. We combine our expertise and our diverse resources to meet their needs. In this way, tailor-made solutions that are both profitable and sustainable are developed in close partnerships.


In less than twelve months we developed the VisionVenture together with HYMER – an innovative concept motorhome that is an instant sensation.

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Creation Center

From inspiration to solution in one place – this is what we offer our customers in the new Creation Centers. Here, innovative ideas can be turned into tailor-made products even faster.

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Our customers



from almost all industries and countries trust in our expertise

Awards from our customers

  • Award “Supplier of the Year” from General Motors
  • Award “Golden Magic Cube” from Haier
  • Award “Supply Chain & Quality Improvement” from Airbus
  • “Customer First Recognition”-Award from Jaguar Land Rover

Focus topic 2


For us, innovations are the key to success. A global team of highly qualified employees from various disciplines is the basis of our innovative strength.

Material utilization of CO2 for the production of sodium acrylate

Sodium acrylate is an important starting material for the production of superabsorbents. These are used in diapers and other hygiene products.

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Innovation at BASF


billion € for Research & Development


billion € sales from innovations launched to the market in the past five years


employees in Research & Development


new patents in 2019

Functional surface film for aircrafts

BASF has developed a functional surface film together with Lufthansa Technik AG. Its structure reduces the frictional resistance in the air and thus optimizes the aerodynamics at relevant points on the aircraft. Fuel consumption and associated CO2 emissions can be reduced by up to 3%.

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Inscalis® contains an active ingredient based on a natural fermentation process using the Penicillium coprobium fungus. The highly effective insecticide offers farmers extra long-lasting crop protection without affecting beneficial pollinators like bees.

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Cavipor® FTX 1 combines the advantages of a mineral-based insulation material with the simple, safe and clean workability of a foam system. This makes Cavipor particularly suitable for the subsequent energy-efficient renovation of buildings made of double-wall masonry.

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Focus topic 3


Long-term business success means creating economic, ecological and social value. Sustainability is therefore firmly anchored in our strategy and in our actions.

Carbon Management

We want to further expand our production volume without causing additional CO2 emissions until 2030. In our Carbon Management we are bundling the activities to achieve this climate protection goal and to reduce our greenhouse gas emissions in the long term.

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With our ChemCyclingTM project, we are fostering the chemical recycling of plastic waste and thus strengthening a circular economy model for plastics.

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Sustainabilty in numbers


million metric tons of CO2 prevented by the Verbund and combined heat and power generation


billion € sales from Accelerator products


percent of the relevant spend covered by sustainability evaluations


percent of our employees feel that at BASF, they can thrive and perform at their best

Renewable raw materials

Among our most important renewable raw materials are palm oil, palm kernel oil, and their derivatives. We want to ensure that these raw materials come from certified sustainable sources and actively support the Roundtable on Sustainable Palm Oil (RSPO). Our goal: By 2020, we want to source palm oil and palm kernel oil certified by the RSPO exclusively.

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Alliance to End Plastic Waste

Together with other companies along the value chain, we want to develop solutions that avoid the discharge of plastic waste into the environment, especially into the oceans.

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Materiality Analysis

We identify and evaluate sustainability issues with a materiality analysis. This takes into account the relevance of the issues for our stakeholders, the impact of the issues on our business and the influence BASF has on the issues.

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Sustainable Solution Steering

A key instrument for managing our product portfolio is the Sustainable Solution Steering method. It enables the transparent classification of our products based on their contribution to sustainability.

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25 years of sustainability

In 1994, as part of "Vision 2010", BASF for the first time committed itself to the principle of sustainability and was thus one of the global pioneers – an entertaining journey through 25 years of sustainability at BASF at

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