Competition for talent

  • High scores in worldwide employer rankings
  • Focus on social media and online marketing

In the global competition for the best employees and leaders, we want to recruit qualified talent in order to achieve our ambitious growth targets. This is why we continuously review measures to make our total offer package attractive for employees. For example, we have now expanded our career website to include a total of 61 countries in 2016. We continue to make use of social networks to reach candidates and ensure an innovative, target-group-appropriate approach through digital media, such as 360-degree videos showcasing selected workspaces. In North America, our online campaign to make BASF an attractive employer for women and minorities was highly successful. We were able to attract and hire new employees for the Innovation Campus Asia Pacific in Shanghai, China, at our “Live Day” virtual career fair in Asia Pacific. In South America, we trained employees in the use of social media as ambassadors of our employee brand.

We were once again able to achieve high scores in employer rankings in 2016. For example, in a study conducted by Universum, BASF was again selected by engineering and IT students as one of the 50 most attractive employers in the world. In North America, BASF was listed among Forbes’ 100 Best Employers for the second time in a row. We are also far ahead of our key competitors in North America on the employer rating website In Brazil, BASF was once again named one of the top 150 employers in a ranking by Você SA magazine.