Insights 2018 Corporate Strategy Our aspiration is to be the world’s leading chemical company for our clients. With our updated corporate strategy, we want to grow profitably and sustainably. More We create chemistry for a sustainable future Corporate purpose More New targets With our new targets, that will apply from 2019 onward, we want to steer our business into a sustainable future More Our strategic action areas More Chemical recycling Recycling is becoming increasingly important due to the growing awareness of sustainability in the markets and regulatory developments. In 2018, BASF launched a project to manufacture products from chemically recycled plastic waste on an industrial scale. More 31.6 million MWh Energy saved by the Verbund and combined heat and power generation More Portfolio management: increase Accelerator sales and phase out Challenged products Sustainable Solution Steering More 3D printing BASF is developing new, innovative materials for 3D printing. In the chemical industry, BASF already has a broad portfolio with materials, system solutions, components and services. More Carbon management Since 2018, we have bundled global activities to reach our new climate goal and a long-term research and development program under the banner of carbon management. More 350 plants By 2022, we will introduce digital solutions and applications at more than 350 of our plants. More Leaders and digital transformation Leaders play a special role in driving forward digitalization. We offer training and other resources to prepare them and help them inspire their teams about the digital transformation. More Auroom® BASF created the Auroom® online platform to visualize automotive paints virtually. The colors available in the database can be mapped onto any 3D surface online, showing the characteristics and effects of the automotive coating in photographic quality. More Back back