BASF Report 2023

Competition for Talent

Attracting and retaining the best employees is crucial to our success. Having an attractive and compelling total offer package for employees is becoming increasingly important considering the strong global competition for the best qualified employees and leaders. This is why we are constantly working on measures to better appeal to talents worldwide and are increasingly using digital platforms such as our country-specific career websites as well as global and regional social networks.

Our talent search activities in 2023 were based on a mix of face-to-face events and digital offerings. For example, we are represented at digital trade fairs and conferences. This virtual contact enables a demand-oriented, flexible and location-independent approach. As a result, we were able to continue to attract and recruit talented employees.

In 2023, we introduced a new digital recruitment tool in Europe, North America and South America. On this basis, we have established a global recruiting process. The new system offers improved user-friendliness and is designed to speed up the recruitment process. Artificial intelligence (AI) features enable people applying to BASF to match their CV with all job offers. The solution is scheduled for launch in Asia Pacific in 2024.

We want to ensure the availability of qualified employees and safeguard existing knowledge today and in the years to come. At the BASF SE site in Ludwigshafen, Germany, we perform analyses to make the demographic situation for different operational job profiles transparent for the responsible leaders. On this basis, we offer specific measures for succession planning, knowledge sharing and moderated knowledge transfer. To combat the shortage of skilled workers in production and technical areas in Ludwigshafen, Germany, we increasingly used social media channels to alert qualified specialists to career prospects at BASF in 2023. We also cooperated with the German employment agency, for example, to target skilled workers at informational events and to recruit suitable candidates for BASF who are currently available on the labor market or will be in the near future.

We once again achieved high scores in a number of employer rankings in 2023. For example, in a study conducted by Universum, young scientists ranked BASF as the sixth most attractive employer in Germany (2022: seventh). In North America, BASF was named as one of the top 50 companies for diversity for the 11th consecutive year by Fair360 (formerly DiversityInc). In Asia, Top Employer recognized BASF China as one of the best employers for the 13th time in succession.

BASF Group new hires in 2023



Of which women (%)




North America



Asia Pacific



South America, Africa, Middle East






The BASF Group hired 9,168 new employees in 2023. The percentage of employees who resigned during their first three years of employment – the early turnover rate – was 1.4% worldwide in 2023. This turnover rate was 0.8% in Europe, 3.0% in North America, 1.9% in Asia Pacific and 2.3% in South America, Africa, Middle East.

The voluntary turnover rate, or the proportion of employees who left the company voluntarily, amounted to 3.5% globally. This rate was 2.2% in Europe, 7.1% in North America, 4.7% in Asia Pacific and 5.2% in South America, Africa, Middle East.

As of December 31, 2023, the BASF Group was training 3,045 people in various occupations. We spent a total of around €130 million on vocational training in 2023.

Chart Generator

Key figures comparison

Topic filter

Results for